4/02/2012

Enex100

683-703 Hay St. Mall
Perth Western Australia 6000
(08) 9476 7676
http://www.enex100.com/
Hours:
Mon-Thu 7:00 - 21:00
Fri 7:00 - 22:00
Sat 7:00 - 19:00
Sun 11:00 - 18:00

Enex100 has, a priory, anything to make it the next big thing in the city and a super-duper area for shopping: nice Australian designers and up-market shops, terrific location, a supermarket and a food hall. Still, the place lacks personality. In fact, this mall doesn't feel like a mall, but like a parochial airport duty free. The layout is unwelcoming and it feels like a passage area, which is what it has become for many people.

Some of the individual shops are great, but be prepared to pay for the brand you fancy. Some others are too popular, like Nine West or JB-fi, or Woolies. This is a pastiche of a shopping mall that mixes the expensive with a Woollies and a food court. It sounds weird, to me. And it feels weird. If you want an expensive classy area for shops, just build one, instead of mixing in the same pot things that are never going to coexist harmoniously.

It is also my experience that the shop attendants of some of the shops there will give you the look or ignore you if you're wearing your working clothes or are in your jeans. Unfortunately, Enex100 is also a meadow for some cows, and it stinks of manure,

The food court is too expensive. They are offering food-hall sort of food, which is, my dearest wanted-to-be posh, fast food, even if it is displayed in fancy pots, served in fancy dishes and you seat in a contemporary-style decorated area. Is you hunger clouding your ability to see?

In an out.
Excess of corridor space.
100 seconds to get me out of here.