The variety of product is enormous. They sell trendy design items and styles at much cheaper prices than other cheap retailers.
Some of the Kmart brand appliances are really cheap and good quality. Yes, they are basic, but if you don't want anything too fancy or too posh, or the latest model in the market, they are terrific.
They have a fantastic returns policy.
The staff in the shops tend to be very young but really lovely and expedient.
You can buy online and have it delivered at home. If necessary, they gather the items from different stores to fulfill your order. Delivery takes little time to reach metropolitan areas.
Their online reviews are legit. You cannot review a product if you haven't bought it online and receive a link from Kmart to review it.
DOWNSIDES
> Hit and miss quality. Sometimes you get really good quality products at bargain prices, but others you don't. Some products start to fall to pieces rapidly, or the assembly instructions are messed up, or the screws are all mixed up, or the quality isn't good despite how pretty the item looks in the photo. So, there is no consistency in the quality of their products, and you can't see that until you start using them.
> Poor sales. Their Black Friday and Boxing Day offers and sales are sub par when compared with all other cheap retailers.
> Online deliveries are charged. Shopping online is easy, but, unlike many other retailers (Target Australia included) they do charge for the delivery, regardless of how much you spend in one transaction.
> Online reviews. They are diminutive in length. They discard legit reviews that are detailed, which is what I personally would like to read. That was the case with mine, which never saw the light. Mind you, a reviewer saying," I love it", it is not a review, that's an enthusiastic statement. A very different thing is a reviewer saying, "It looks great, but this product has this and this issue" and commenting on it in one long paragraph." It might be just the design of the reviews area, which is diminutive itself. I don't know, but most of them aren't helpful.
