WONDERFUL THINGS ABOUT MR JONES
+ Location Location, in the heart of the city, so there is always easy to visit if you happen to work in the CBD.
+ Size, big but not too big.
+ Posh Classy Factor.
+ Brands Factor. Some of my favourite brands have stands here, Allanah Hill, Ted Barker, Karen Miller, Oroton, and many fancy international designer clothing I like to look at.
+ Display style. I love the way they exhibit their stuff. Open, touchable, stylishly placed.
+ Shoes Section. It was reorganised and renovated a few weeks ago and is looking even more splendid. They have a mix of posh and medium-range brands, and it is my pass-by favourite area in the store.
+ Millinery section, which is great always, also very expensive, but especially wonderful in the weeks previous to the Melbourne Cup. Unlike other shops selling millinery in the city, they do not inflate the prices for the season, and the quality and design of their fascinators is way superior.
+ The stationary area.
+ The cosmetics and perfumes area, which has a mix of surf and turf, but with very posh and exclusive products (Tom Ford, Bottega Venetta, Joe Malone, among many others.)
+ The high-end designer clothing on the 3rd floor. Stupendous.
+ The toilets on the third floor. Like in the movies.
+ Their Christmas decorations seasonal sections. Fabulous.
++ Their sales and discounts are fabulous, and apply to seasonal stuff, not to last year's unwanted stuff. I especially like the discounts at the shoes and watches areas, Oroton and Allanah Hill stands.
++ Did you know there is a BreastScreen WA on the 3rd floor at the David Jones Rose Clinic? Yes, I know, it surprised me as well. Let your breast to be squeezed in style...
++ Oh, I cannot forget their food hall and gourmet area. Descend into a pleasure-oh-able state by using the escalator!
MR JONES' AIDS OF CAMP ARE AN INTERESTING BUNCHMost of the ladies at the shop are lovely, and willing to help even though sometimes by doing so they have to go out of their way or out their own stand.
However, it takes two uptight inattentive rude ones to make you forget the nice ones. This is the way the brain of humans work, not just mine. I have found examples of staff looking down at customers, passive-aggressive comments on the product being too expensive for you (as if they knew what the budget of the buyer is!), staff so interested in talking to other fellow-staff members that forget about you, put the beeping machine in the bag, or do not say hello or thank you, staff who get annoyed because you just make a question or because you ask something that "their divinities" think you should be asking. So It is a mix of things. I don't find that at Myers, you see, so if the price is the same or similar I will go there because the staff are friendlier.
Some of the stands don't have staff until mid-morning, so if you want to buy something, you won't be able to do so. Thanks for making me save my money, Mr Jones.
NO-NO, MR JONES!
-- Poor book section. But I guess that not many people to to David Jones for the books. My guess.
-- Mac dominated electronics area... some people don't like apples and prefer oranges.
-- Some of the staff's behaviour towards customers.
FIX IT FOR ME, PLEASE, MR JONES= Clean and repair the toilets on the second floor more often! They are the most popular with passers-by, and I have found them sometimes dirty, with no hand paper, with some of the flush not working, a bit smelly. You know, not very posh at all.
= Train and and select your staff better, they represent your brand. Unless you want to be the brand of the uptight butts, do something to avoid a minority that give a bad image of David Jones' customer service.
SOME FREE SUGGESTIONS TO IMPROVE YOUR BUSINESS, MR JONES
>> Why are you opening half an hour later than Myers? You just want me to save money, right?
>> Update your bag section, your wallets section, and your medium-range watches section. There is something called Internet shopping, a magic world where one can buy many of this stuff cheaper because they are last season stuff in the Northern Hemisphere. Think about that when you choose the items you want to display.
>> Remove cheap brands from the cosmetics section... like Revlon. I Buy Revlon a lot, but not from here but from the Chemist Warehouse at least 30% off. The products are not displayed as nicely, but they are the same products. Why not having other brands? I mean DJ is posh, right?
>> Their stockings section used to be the most glamorous hosiery piece in Perth, and a drop by for me. However, with the refurbishment of the last weeks, it has been dramatically reduced to stands with boring pricey tights. You can still find some of the fashionable stuff online, but not in the city. This being the case, Myers is at the moment more appealing and more varied, so I will be spending my money there... Your fault!
>> The OPI stand used to be exclusive in Perth. Now, it is not. Myer got one, and they are making reductions and sales on the whole range quite often, so unless you match that, Mr Jones, I will be heading that alley.Your fault!
I love you David Jones (and I curse you at times, too).
