10/25/2025

L'Oreal Preference Permanent Hair Colour (5.3 Light Golden Brown)

I prefer L'Oreal Preference hair colour (pun intended) to the more popular Excellence variety as it doesn't dry my hair as much as Preference, and the resulting colour is also nicer. The kit contains the usual colour bottle, developer bottle, treating mask and plastic gloves.
 
Colouring was easy and the result on my gray hair was a colour very close to the one on the packaging. I have dark hair so I didn't expect to have my colour toned down at once, as I'm going from dark to light. However, the side of the packaging shows a photo of the colour one might get when used on a dark brown colour. The results were not close to that colour, unfortunately. At the same time, it created some random highlights that I really liked. I thought that I would get the overall toning down on subsequent applications. So I waited less than my average tinting time to apply the colour again. The results this time were way better and I can see the difference. So I will continue using it till my hair tones down completely. This is not going to happy in two uses, but perhaps in four depending on one's hair length. 
 
The complimentary hair mask is really good and can be used twice depending on one's hair length and thickness. However, I prefer to use a professional, salon-purposed Argan oil mask that works better on my hair.