The Iconic (Online Shop)

Link

I have bought many times from The Iconic, and they are legends.Dispatch and delivery has always been super-fast pre-COVID, and decently timed during COVID.

 

>Their website is very clean and easy to browse and their search tool quite refined. I find the mix of casual and posh styles, local and international names, normal and curvy sizes, average to excellent quality, generic-ish brands to very well-known brands, clothing and accessories, and pricing terrific.  

 

> They have average-sized models and curvy models, all gorgeous, to showcase the clothing. They also have people from different races.

> Returns are super-easy and free and you can get your money back or rewarded credit for further purchases. 

> Their wish-list and boards are very useful. If desired, you can receive email notifications with updates re the products in the list just in case you are mad about anything.

> Great discounts all year around, and some of their outlet items are a total bargain. 

If you subscribe to your newsletter is 20 bucks off your next purchase and you can cancel any time. 

DOWNSIDES

> One of the main downsides to me is the fact that many of the accessories are not photographed on people but on white backgrounds, which is great to see the product itself but not so much to get an accurate idea of how the product looks on a real person re length, size and overall look. 

 > The items in outlet and sale cannot be exchanged or returned, which is a bummer because sizing is fanciful and you could order something in your size and fits larger or smaller than usual. If you cannot return it, you won't be able to wear it at all and would have been a waste of your money. 

> This being an iconic Australian brand, I truly miss the presence of more Indigenous Australian models in the photos.

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David Jones Store (Perth WA)

This is my favourite store in Perth for many reasons

WONDERFUL THINGS ABOUT MR JONES
+ Location Location, in the heart of the city, so there is always easy to visit if you happen to work in the CBD.
+ Size, big but not too big.
+ Posh Classy Factor.
+ Brands Factor. Some of my favourite brands have stands here, Allanah Hill, Ted Barker, Karen Miller, Oroton, and many fancy international designer clothing I like to look at.
+ Display style. I love the way they exhibit their stuff. Open, touchable, stylishly placed.
+ Shoes Section. It was reorganised and renovated a few weeks ago and is looking even more splendid. They have a mix of posh and medium-range brands, and it is my pass-by favourite area in the store.
+ Millinery section, which is great always, also very expensive, but especially wonderful in the weeks previous to the Melbourne Cup. Unlike other shops selling millinery in the city, they do not inflate the prices for the season, and the quality and design of their fascinators is way superior.
+ The stationary area.
+ The cosmetics and perfumes area, which has a mix of surf and turf, but with very posh and exclusive products (Tom Ford, Bottega Venetta, Joe Malone, among many others.)
+ The high-end designer clothing on the 3rd floor. Stupendous.
+ The toilets on the third floor. Like in the movies.
+ Their Christmas decorations seasonal sections. Fabulous.
 

MR JONES IS REALLY SURPRISING
++ Their sales and discounts are fabulous, and apply to seasonal stuff, not to last year's unwanted stuff. I especially like the discounts at the shoes and watches areas, Oroton and Allanah Hill stands.
++ Did you know there is a BreastScreen WA on the 3rd floor at the David Jones Rose Clinic? Yes, I know, it surprised me as well. Let your breast to be squeezed in style...
++ Oh, I cannot forget their food hall and gourmet area. Descend into a  pleasure-oh-able state by using the escalator!

MR JONES' AIDS OF CAMP ARE AN INTERESTING BUNCH
Most of the ladies at the shop are lovely, and willing to help even though sometimes by doing so they have to go out of their way or out their own stand.

However, it takes two uptight inattentive rude ones to make you forget the nice ones. This is the way the brain of humans work, not just mine. I have found examples of staff looking down at customers, passive-aggressive comments on the product being too expensive for you (as if they knew what the budget of the buyer is!), staff so interested in talking to other fellow-staff members that forget about you, put the beeping machine in the bag, or do not say hello or thank you, staff who get annoyed because you just make a question or because you ask something that "their divinities" think you should be asking. So It is a mix of things. I don't find that at Myers, you see, so if the price is the same or similar I will go there because the staff are friendlier.

Some of the stands don't have staff until mid-morning, so if you want to buy something, you won't be able to do so. Thanks for making me save my money, Mr Jones.

NO-NO, MR JONES!
-- Poor book section. But I guess that not many people to to David Jones for the books. My guess. 
-- Mac dominated electronics area... some people don't like apples and prefer oranges.
-- Some of the staff's behaviour towards customers.
 
FIX IT FOR ME, PLEASE, MR JONES
= Clean and repair the toilets on the second floor more often! They are the most popular with passers-by, and I have found them sometimes dirty, with no hand paper, with some of the flush not working, a bit smelly. You know, not very posh at all.  
= Train and and select your staff better, they represent your brand. Unless you want to be the brand of the uptight butts, do something to avoid a minority that give a bad image of David Jones' customer service.

SOME FREE SUGGESTIONS TO IMPROVE YOUR BUSINESS, MR JONES
>> Why are you opening half an hour later than Myers? You just want me to save money, right?
>> Update your bag section, your wallets section, and your medium-range watches section. There is something called Internet shopping, a magic world where one can buy many of this stuff cheaper because they are last season stuff in the Northern Hemisphere. Think about that when you choose the items you want to display.
>> Remove cheap brands from the cosmetics section... like Revlon. I Buy Revlon a lot, but not from here but from the Chemist Warehouse at least 30% off. The products are not displayed as nicely, but they are the same products. Why not having other brands? I mean DJ is posh, right?
>>  Their stockings section used to be the most glamorous hosiery piece in Perth, and a drop by for me. However, with the refurbishment of the last weeks, it has been dramatically reduced to stands with boring pricey tights. You can still find some of the fashionable stuff online, but not in the city. This being the case, Myers is at the moment more appealing and more varied, so I will be spending my money there... Your fault!
>> The OPI stand used to be exclusive in Perth. Now, it is not. Myer got one, and they are making reductions and sales on the whole range quite often, so unless you match that, Mr Jones, I will be heading that alley.Your fault!

I love you David Jones (and I curse you at times, too).

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