10/09/2012

Boticca (Online Shop, UK, USA)-REBRANDED

My fashion motto is "Who wants to wear vintage when you can wear the future?"  Then I found Boticca, and she told me "I'd rather wear a unique story" and the friendship was born.

Boticca's motto conveys well the spirit and philosophy of this chic, independent and artistic-oriented market-inspired website that sells unique accessories from emerging International designers.


What Do they Sell?
Boticca has a great selection of unusual creative jewels, handbags and accessories: quirky, daring, shocking, odd, artsy, sophisticated and timeless depending on the pieces.They have an stress on ethnicity and world-wide design, so you can get things from Sudafrica, Lithuania, UAE, Venezuela, Israel, France or USA, just to put mention some countries from where the stuff comes from.

The quality of the pieces and designs is good, classy and edgy. The articles on sale are sold in very limited quantities (1-10 pieces usually) so there are many chances that you get something unique or unique-ish. 

Generally speaking, most pieces are overpriced, although you can find things for 30-40 bucks. There are many things incredibly cheap, but most o them are pricey or expensive. If you are not too carried away by your fashion low passions, wait!


How Does the Place Works?
The place works as a market where the different designers set their stalls and rules. However, they are subject to Boticca's stamp of approval regarding the quality of the design and Customer Service. 

Each designer has different preferences regarding shipping (free or not) and how they ship, which are specified in their personal space; you can always contact them directly for shipping methods, size customisation, ask for out-of-stock items, and any other thing. In "Your Account" area you can easily check the date of order, date of dispatch, find your tracking URL, "received" button, and "leave feedback" button. 

The three items I have bought so far are true to the photo and description of the items on the website, and except for one, they were affordable and good value for money. 




What Makes Boticca Different?
There are similar shopping places on the Internetosphere (new word's alert!!!!), but they sell from well established luxury brands or emerging artists that are chaperoned by the same brands and fashion holdings, not truly independent.

Boticca is in a way, a posh well-groomed Etsy, and shares many things with that vintage and handmade market: internationality, direct contact with the designer, secure-payment, order tracking, clear product details and photos, free customisation, among other things. However, Boticca is more an avant-garde high-design boutique than a handicrafts social-global market. Many designers have accounts both in Boticca and Etsy, but Boticca has a specific market niche and the place is curated by a group of designers, collectors and fashion experts, so it looks and feels different - but it is also way more expensive.

The Dark Side
$$$ As mentioned above, most things are overpriced. In some cases the materials and design justify the prices; however, in most cases they are not justified at all. Sorry, my opinion. Overpricing is a marketing technique I have already mentioned in this blog, so you can get awesome sales when the price is right. This is a global marketing sin, so we have to surf this ocean of nonsense to get to the place we want.

$$$ Many of the items are sent by regular registered mail, so they can take three weeks to get to your place, plus the period required by the designer for customisation if you choose a ring or something sizeable. If you need faster shipping, contact the designer in advance to arrange things differently.  

$$$ They have a small selection of men stuff, but I find it a bit limited and boring. Still, if you are a man, decide by yourself.

$$$ They have a few email notifications options, and they are ticked on by default, so you are going to receive tons of emails from Boticca. They should be unticked by default! They inform of sales, price reductions, new items, and so on, but this is a constant incitation to purchase. Not good for impulsive shoppers and shopaholics!

Tips for Saving
1/ You can get some discount coupons if you invite friends and they join and/or purchase. 

2/ Wait for Boticca's regular free world-wide shipping weekends.

3/ Wait for private sales by the designer of your devotion. Private sales are held on Sundays, Wednesdays and Fridays; you access to the latter by pushing the "fan" button of each designer you fancy. The sales are regularly scheduled and emailed about, last for 48 hours, and the discounts go from 20-50% and are worth the wait, especially if you are after expensive-ish items. Beware that the sales are not on everything the designer sells, so you could be unlucky and not find what you want discounted.

3/ They give you discount vouchers after your first purchase to use in your next check out. Another invitation to shop, a thing that Boticca does perfectly well.

4/ Sometimes they offer discount vouchers just for joining the site.  

5/ The same item can suffer slight modifications in the price, for reasons that nobody has been able to explain to me. Like, you see a bag one day at X dollars, and next day is 55 more, or vice versa. Sometimes nothing changes, but sometimes it does. I have experienced it myself, so do keep an eye on your prey! 

***
If you want to splurge on unique pieces of jewellery and bags that will not be worn by hundred of women in the city, this is your place to shop from. This is a special need for Perth fashionistas, who have not many high-design places in the city and most of the hand-crafted jewellery is traditional, way too expensive, and mostly branded. To be honest, I think that my fav jewellers in Perth should be selling at Boticca, so the world meets them.
 
Boticca is the sort of secret you do not want to share with your frenemy, because it is way too cool for her, and you could not bear her wearing anything that is very much you. So I am just telling you, not your frenemy. Please, if you buy from Boticca, comment on your experience and the pieces you are buying, so we do not end wearing the same stuff at the Oscars. Mind you?

UPDATE
Boticca was swallowed by Wolf&Badger. It works pretty much the same. But I haven't bought from them since the change.