MooGoo is an Australian company that specialises in natural hypo-allergenic low-in-chemicals cosmetics and body care products. The brand started with an adaptation of an cow udder cream to the treatment of eczema and psoriasis, and has become a successful ever-growing cosmetic brand. At present, they sell, skin, scalp, hair and body products, and special creams for eczema, psoriasis, acne, sensitive skin, and much more. The pricing is very good, more or less the same price you would pay for any commercial moisturiser or cosmetic product, but way better, way safer, way more natural and it is Australian made and operated.
The success of the brand is due to mouth to mouth advice, which says a lot about the company and the quality of its products. In fact, I myself learnt about it thanks to Jenny B., who mentioned the brand in one of our Yelp outings. I have been told that this is the case with other people, too.
MooGoo products can be purchased from different pharmacies and natural remedies shops throughout Perth. However, my experience is that none of them has the full range of MooGoo products, at least the four places I have visited so far. This makes MooGoo's Internet site perfect for shopping everything you want in one transaction.
MooGoo's website is easy to navigate, informative, colourful, bright and fun. A cow is looking at you no matter where you go, always. Shopping from the website is no fuss. You have all the products listed, and its ingredients and virtues clearly displayed and commented about.
Shipping is fast, and it is express for Western Australia, Northern Territory and South Australia. If you are not at home, you can opt for delivery at the door -but no responsibility accepted if lost- or deliver through Post Office, which is great. My parcel contained a generous sample of one of their creams, which was a nice surprise. We all love freebies, don't we? Their packaging is great with straw fibres used as filling. So organic, environmentally conscious, and very "cowy" indeed.
Customer service is based in Australia (Monday to Friday) and the lady at the other end of the phone was extremely helpful and nice.Their answering machine has a cow's moo as introductory greeting, which is kind of funny.
MooGoo international expansion has started, with branch websites starting to operate in UK, Ireland, USA, and Malaysia, and stockists overseas starting to be found and listed.
ROOM FOR IMPROVEMENT
1/ Tracking device should be provided even if you are not a registered customer.
2/ I love cows and MooGoo's website, but I think they could improve a bit their packaging. What works for a website or a booklet is not that appealing for a cosmetic package. At the moment, the brand looks like a baby products brand. This is not a complaint, I like the Swiss-ish fresh looking of the brand, but other packaging would help the company to sell better. Their cleansers bottles are, however, an example of how to pack something in a very appealing way and catch the eye of customers who have never heard about the brand before.
3/ The Delivery Company that MooGoo uses should be advised to leave written notice of visit if nobody is at home when they visit. I had to call Customer Service because I did not know if the parcel had been sent, was lost or where had been taken.
