Showing posts with label Alannah Hill. Show all posts
Showing posts with label Alannah Hill. Show all posts

6/27/2012

Alannah Hill (CBD, Perth WA)

93 William St, Wesley Quarter
Perth Western Australia 6000
(08) 9481 7766
Website

Online Shop
Hours:
    Mon-Thu 9:00 - 17:30
    Fri 9:00 - 21:00
    Sat 9:00 - 17:00
    Sun 11:00 - 17:00


The Alannah Hill shop on William St has one of the most beautiful and colourful window displays in Perth CBD. The clothing is utterly feminine and stylish, but it is displayed in a way that really makes your eyes pop out of your eye sockets, stop, look up and down, and enter the shop, even if it is just to browse around. It is not only the shop window, the boutique is very glamorous, has divine changing rooms, a nice parlour area with royal chairs, and a nice accessories area around which the racks of clothes are placed. I especially like their knitwear pieces, the range of colours and prints the brand offers, and, among the accessories, the stockings and hair accessories.

The pricing is expensive, especially having into account the quality and finishing of some of the items. Although some of them are truly special and are good quality, a good deal of them are not, still they are very expensive. The hair accessories are pretty, expensive and "plasticky".
They have very good sales, but you will not find any bargain here, not even at the end of the sales. If you are lucky, you might get what you want at an affordable price. If you want one of their bargains go to one of their outlet stores. Yes, of course, we have to pay for the brand, but what makes a brand great is not just the design, is the quality of what they sell and the quality of the service in their shops.

When I enter AH in the city I feel invisible, most of the times. There is the occasional nice lady who is genuinely interested in my visit and shopping possibilities, but my experience has always been that most girls decide on arrival that I am not going to buy anything, and I end fulfilling their own prophecy and going to the David Jones' branch, where the girls work harder to sell you their stuff if they see you interested. It is not that the service is bad, it is just lacking at times, and the attitude is, in general, a bit nosey-posey. This is not Burberry, Chanel or even Alex Perry. Having class does not depend on what you wear, but on who you are, and somebody you should teach them that. It wouldn't help if the girls were a bit more smiley and down to earth. Attitude does not help selling anything.

Alannah Hill's website is simply cute, very childish and fairy-tale, with adorable kitsch animations. It is easy to browse around and eye candy; however, it is not updated, and the Western Australian boutiques are not even mentioned. Are we invisible?! You can also buy online; the shopping area is very easy to navigate and has a very good display system.