L'Oreal cosmetics are a bit pricey, but I bought this one heavily discounted. Why opted for this variety? Honestly, because of the discount. This is a great day moisturiser. Unlike other L'Oreal creams, it doesn't have colouring in it, something that I appreciate. It absorbs well and leaves my skin supple and fresh, and I don't get any irritation or itchiness after application. Personally, I don't belief the claims of any brand or cream that have not been tested clinically, so I cannot comment on whether the calcium added to this cream is making my face less wrinkled because, at face value (pun intended), looks as wrinkled as before. Perhaps this is more noticeable by looking through a microscope or over a long period of time? I would say, based on my own experience, that this cream is goo for everyone who is over 35. I don't particularly like the scent, but it isn't bad either. Yet, I like the cream and I would buy it again.