William Shopping Centre
Perth Western Australia 6000
(08) 9481 2325
Website
Hours:
Mon-Thu 9:00 - 17:30
Fri 9:00 - 21:00
Sat 9:00 - 17:00
Sun 11:00 - 17:00
Forever New is a Australian women fashion brand, similar in concept to some high street European chains, that mirros the style of Australian brands Review and Alannah Hill. They sell retro-chic girly and trendy apparel, accessories and jewellery. It is very glamorous and quite cheap.
They have a great range of dresses, from the every day simple one to the special occasion sparkly one, beautiful colourful jewellery, handbags, sandals, and techno-accessories at fantastic prices. Of course, you get you pay for, and the quality of the products is basic to medium, nothing to rave about, but bear in mind that you can pay the same in other chain shops for absolute crap. So Forever New gets it right.The shop attendants are friendly but non-invasive, so they let you browse around unless you ask for help.
They put a lot of effort in the way the shop looks and how the products are showcased, and they have one of the most beautiful shop windows in the city centre. So much so, that it looks like a expensive chain shop, not the affordable one it is. Unlike other cheap chain stores, Forever New works hard to keep the shop tidy and organised, despite the small size of it and the many visitors. Their changing rooms are very nice.
The main down of the shop is that they have a no-refunds policy, and they just allow exchanges, a practice that, in these days of free trade and high competitivity, is a bit outdated.
Their website is clean and very easy to navigate, and showcases their products nicely with a browse-over zoom. This is not an American Style mega-store, but a small chain selling a few things online, so I do not understand why the description of the products is missing, and the products only have a frontal photo; bags and wallets would need at least three, and dresses at least two. On the positive side, they offer free delivery in Australia for orders over 80 bucks, which is stupendous.
